Apple introduced the iPhone. We were mesmerized by that beautiful, brilliant device -- even before our campout to get one. 2008:
the App Store;
the economy launched the Great Recession. ‘Smartphone’ … ‘apps’ — just squishy new words, back then. That year we resigned from successful, scientific, "skunkworks" software careers here
; set up headquarters in a bedroom over the garage; and bootstrapped Onomaly with our life savings. We became one of the world's very first mobile app developers. Our back-up plan? What back-up plan.
The iPhone felt like the start of something … big; we never had any doubt.